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Our Big Photoshoot! Behind-the-scenes

Here is a sneak peak, behind the scenes of our latest catalogue for Niche Lane featuring our core collection and some exciting new items! The months leading up to our shoot day were incredibly busy, it was up to us to arrange our big shoot day with our photographer Natasha and also scout locations around Cardiff for the studio shots as well as the look book series. We had a specific idea of what we wanted, the difficult part was bringing our mood-board to life. As soon as we visited BEWT studios and the wonderful Portland House in Cardiff Bay, we knew it was the one for us.  The neo-classical architecture of the building provided us with the perfect backdrop...

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Valentine's Day Gift Guide - For him and her

With Valentine's Day just around the corner, it's really time to think about what to get your SO.  Forget the cliché teddies and wilting flowers, at Niche Lane we've taken the hard work out of gift-hunting and put together a selection of beautiful Valentine's Day gifts that they will really love. [powr-image-slider id=80993401_1486468661] Links to gifts 1. Niche Lane holdall 2. Jo Malone cologne 3. Diptyque candle 4. Christian Louboutin shoes 5. Charbonnel et Walker chocolates 6. Eden Mill gin 7. Auchentoshan whiskey 8. Ray Ban sunglasses 9. Niche Lane iPouch 10. Tom Ford cologne 11. CDG PLAY tee 12. Papier journal 13. L'Occitane hand cream 14. Avocado cookbook 15. Biscuiteers ginger bread 

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Valentine's Campaign - Behind-the-scenes!

Friday’s are always exciting at Niche Lane HQ as we're usually joined by our interns and that means it's shoot day! So to anyone who's interested in working for a fashion brand, here’s a little glimpse into an average shoot day. 9am and our day begins with a cup of tea or coffee and a morning meeting where we discuss our aims for the campaign.  We take this time to share our moodboards and ideas, it’s a great way to get the creative juices flowing. Once we have our plan for the day we set out to buy props and scout locations for the shoot.  In this case we needed Valentine’s-appropriate props that weren’t overly girly and an appropriate setting. We...

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How to Pack a Holdall by Niche Lane

Whether for business or for pleasure, a mini break away can can induce anxiety in even the most seasoned of travellers.  How many pairs of shoes will I need? If I sacrifice the dinner jacket, will a blazer suffice? Will the holdall even fit in the cabin? These are the questions that often come up when a weekend away is looming.  So we’ve come up with a few tips and tricks that will make the packing experience as painless as possible so you can get on with the real reason for your mini-trip away. 1. Choosing the vessel. First thing’s first, you must find the right bag.   It’s no secret that your choice of luggage says a lot about...

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