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Valentine's Day Gift Guide - For him and her

With Valentine's Day just around the corner, it's really time to think about what to get your SO.  Forget the cliché teddies and wilting flowers, at Niche Lane we've taken the hard work out of gift-hunting and put together a selection of beautiful Valentine's Day gifts that they will really love. [powr-image-slider id=80993401_1486468661] Links to gifts 1. Niche Lane holdall 2. Jo Malone cologne 3. Diptyque candle 4. Christian Louboutin shoes 5. Charbonnel et Walker chocolates 6. Eden Mill gin 7. Auchentoshan whiskey 8. Ray Ban sunglasses 9. Niche Lane iPouch 10. Tom Ford cologne 11. CDG PLAY tee 12. Papier journal 13. L'Occitane hand cream 14. Avocado cookbook 15. Biscuiteers ginger bread 

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Valentine's Campaign - Behind-the-scenes!

Friday’s are always exciting at Niche Lane HQ as we're usually joined by our interns and that means it's shoot day! So to anyone who's interested in working for a fashion brand, here’s a little glimpse into an average shoot day. 9am and our day begins with a cup of tea or coffee and a morning meeting where we discuss our aims for the campaign.  We take this time to share our moodboards and ideas, it’s a great way to get the creative juices flowing. Once we have our plan for the day we set out to buy props and scout locations for the shoot.  In this case we needed Valentine’s-appropriate props that weren’t overly girly and an appropriate setting. We...

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How to Pack a Holdall by Niche Lane

Whether for business or for pleasure, a mini break away can can induce anxiety in even the most seasoned of travellers.  How many pairs of shoes will I need? If I sacrifice the dinner jacket, will a blazer suffice? Will the holdall even fit in the cabin? These are the questions that often come up when a weekend away is looming.  So we’ve come up with a few tips and tricks that will make the packing experience as painless as possible so you can get on with the real reason for your mini-trip away. 1. Choosing the vessel. First thing’s first, you must find the right bag.   It’s no secret that your choice of luggage says a lot about...

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The Digital Garage Comes to Cardiff!

The digital marketing world is a vast and ever-changing space that has revolutionised the way we reach our audiences. Whether you’re a start-up, a big franchise or simply a home-blogger, digital marketing is key for building an online presence. Thankfully, the Digital Garage by Google has popped up in Cardiff and so digital marketing tips, tricks and answers are just a hop, skip and a jump away from the Niche Lane office! Here’s how our experience has gone so far… • The Garage offers seminars on various aspects of online marketing from creating your brand’s story to growing your business with organic search- there’s something for everyone! The talks are informal, engaging and anyone can drop by for a listen!...

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